THE COFFEE WE BUY TODAY
IS STILL IN VACUUM PACKS.
The first time it
was packed this way was in 1950.
For the first time, the pressure vacuum packed tin was used to preserve the aroma of the coffee and all of its flavour. This made long-term conservation, and hence much wider distribution, possible.
The historic “Miscela Lavazza” blend was launched.
Emilio Lavazza, Beppe’s son, joined the firm in 1955 contributing his very clear and innovative ideas.
Lavazza at the Trade Fair in Milan