THE NEW FLAGSHIP STORE OPENS IN MILAN
A delightful, multisensory experience, with the opportunity to enjoy coffee as you never have before.
The art of coffee finds a new form of expression in the multisensory experience offered by Lavazza’s Flagship Store. The venue boasts a surprising and contemporary style where you can enjoy coffee as you never have before.
The new Lavazza Flagship Store opened on September 19th in Piazza San Fedele, Milan. This eclectic and immersive space is divided into four areas, in which Lavazza recounts and illustrates the many different aspects of its coffee.
“The opening in Milan, a city that has become a worldwide Italian point of reference over recent years, is part of a wider-reaching international strategy with the important, yet challenging objective of helping to renew the brand’s image. This is the first stage in a process that will entail the opening of new stores in Lavazza’s key markets.” Giuseppe Lavazza, Vice Chairman of Lavazza
“We firmly believe in this project, which aims to give everyone the chance to experience the very best the world of Lavazza coffee has to offer. We will be surprising the public with our brand new Coffee Design products, developed thanks to our extensive expertise in experimentation in partnership with the top gastronomy world, in a venue where every element conveys the history and soul of a company that has always been committed to promoting the all-Italian coffee tradition with a constant eye on the future and innovation.” - Marco Lavazza, Vice Chairman of Lavazza
The store’s journey through the world of coffee begins in the Coffee Design area. In this new area, cutting-edge food design meets the world of coffee in new and surprising flavour combinations, created with the expertise of top international chefs.
Lavazza’s Coffee Design area gives rise to spectacular gastronomic innovations that include foam, caviar, Coffeetails and unexpected flavours for new taste sensations.
The Fresh Roasted area gives customers the chance to discover the art of roasting and blending, which was introduced by Lavazza’s founder, Luigi Lavazza, in 1859. Visitors can see the beans being processed in the special roaster and then can taste and purchase their favourite selections of the finest origins and blends.
The Cafeteria Corner serves various Lavazza blends prepared using historical recipes and local reinterpretations of espresso.
Lastly, the Slow Coffee area is devoted to displaying the processes of different extraction systems, from the syphon to the Chemex, the cold brew and the classic moka pot.
The coffee experience is completed with a delicious food menu. Thanks to the assistance of the celebrity chef Albert Adrià, traditional Italian dishes have been reinterpreted into small-bite forms using only the finest ingredients.
The new Milan Flagship Store is a unmissable opportunity to enjoy Lavazza coffee while journeying into a coffee experience that will involve and satisfy all of your senses.