By the same token, cooperation with farmers, in order to increase their know-how,
is crucial for Lavazza. We do that by providing farmers with appropriate tools and technologies to address climate change and minimise the environmental impact of their activities while supporting farming methods improvement.
Global markets require us to grow. We aim to build
on what made us one of the most credible brands abroad: our values and identity. A vision that combines tradition and innovation and, above all, respect for our collaborators and consumers worldwide.
Chief Executive Officer of Luigi Lavazza S.p.A