Blending, roasting and grinding
The excellence of Lavazza coffee today is the end result of the ideas of Luigi Lavazza, the first person to create our blends, combined with a hundred and twenty years of roasting experience.
The creation of perfect blends is one of the tasks of professional coffee tasters who, thanks to their experience, have a keen sense of taste and smell. They exploit these senses to select and combine different types of coffee until they yield the exact flavour they are looking for.
Thanks to constant technological research, recent decades have seen a change from the traditional roasting system to a more innovative process, in which roasting takes place by means of hot air convection, in which streams of hot air are passed over the beans.
The degree of grinding (fine, medium, or coarse) alters the coffee’s resistance to the flow of water, which influences the extraction speed and hence the final sensory characteristics of the beverage in the cup.